{ "source": { "ad_platform": "TikTok", "ad_unit": "Spark Ads" }, "requests": [ { "field_name": "ad_spec_summary" }, { "field_name": "best_source_url", "field_type": "url" } ]
}

{
  "enrichments": [
    {
      "field_name": "ad_spec_summary",
      "value": {
        "format": "Boosts existing organic TikTok posts",
        "eligibility": "Brand account or authorized creator account",
        "creation_flow": ["Get authorization code", "Select post in Ads Manager", "Choose objective and placement"],
        "requirements": ["Authorization/post code", "Licensed/eligible audio (CML)", "Standard video specs & ad policies"],
        "common_objectives": ["Reach", "Traffic", "Conversions"]
      },
      "confidence": 0.90,
      "method": "lookup",
      "reasoning": "Synthesized from TikTok Ads Help Center across Spark Ads, creation guides, and policy/music docs."
    },
    {
      "field_name": "best_source_url",
      "value": "https://ads.tiktok.com/help/article/spark-ads",
      "confidence": 0.95,
      "method": "lookup",
      "reasoning": "Canonical Spark Ads overview."
    }
  ]
}

{ "source": { "domain": "chime.com" }, "requests": [ { "field_name": "audience_signals" }, { "field_name": "recommended_channels" }, { "field_name": "best_source_url", "field_type": "url" } ]
}

{
  "enrichments": [
    {
      "field_name": "audience_signals",
      "value": [
        "Younger, mobile-first users",
        "Budgeting/credit-building interest",
        "High social/video content consumption"
      ],
      "confidence": 0.86,
      "method": "analysis",
      "reasoning": "App Store copy and social content emphasize credit-building and mobile-first usage."
    },
    {
      "field_name": "recommended_channels",
      "value": ["YouTube Shorts", "X Ads (finance keywords)", "Reddit finance communities"],
      "confidence": 0.8,
      "method": "reasoning",
      "reasoning": "Channels align with audience demographics and behavior."
    },
    {
      "field_name": "best_source_url",
      "value": "https://apps.apple.com/us/app/chime-mobile-banking/id836215269",
      "confidence": 0.93,
      "method": "lookup",
      "reasoning": "Authoritative App Store listing."
    }
  ]
}

{ "source": { "publisher_url": "https://www.nytimes.com/2025/08/20/business/economy-inflation-update.html", "keywords_blocklist": ["politics", "violence"], "brand_tone": "family_friendly" }, "requests": [ { "field_name": "suitability", "field_type": "categorical", "instructions": "Return one of: Suitable, Borderline, Unsafe" }, { "field_name": "context_summary" }, { "field_name": "recommended_action", "field_type": "categorical", "instructions": "Return one of: Block, Allow, Find alike" } ] }

{ "enrichments": [ { "field_name": "suitability", "value": "Borderline", "confidence": 0.88, "method": "classification", "reasoning": "Macroeconomic coverage with incidental geopolitical references can clash with family-friendly guidelines." }, { "field_name": "context_summary", "value": "Inflation trends and consumer price analysis with brief references to policy commentary.", "confidence": 0.81, "method": "assessment", "reasoning": "Extracted from headline and lede topics; minimal subjective framing." }, { "field_name": "recommended_action", "value": "Find alike", "confidence": 0.84, "method": "reasoning", "reasoning": "NYT business and technology sections offer similar audiences without policy adjacency." } ] }

{ "source": { "domain": "nike.com", "recent_news_headlines": [ "Nike launches new Air Max campaign with Travis Scott", "Nike debuts sustainability-focused ads across Europe" ] }, "requests": [ { "field_name": "trigger_events" } ]
}

{
  "enrichments": [
    {
      "field_name": "trigger_events",
      "value": [
        "Celebrity endorsement partnership",
        "Sustainability-themed campaign launch"
      ],
      "confidence": 0.88,
      "method": "assessment",
      "reasoning": "Press headlines highlight new partnerships and campaign themes."
    }
  ]
}

{ "source": { "brand": "Adidas", "budget_usd": 300000, "channels": ["YouTube", "TikTok", "Meta", "Programmatic"], "kpi": "new_customer_cac", "geo": ["US"] }, "requests": [ { "field_name": "optimal_allocation" }, { "field_name": "expected_cac", "field_type": "numeric" }, { "field_name": "fatigue_watchouts" } ] }

{ "enrichments": [ { "field_name": "optimal_allocation", "value": { "YouTube": 0.26, "TikTok": 0.24, "Meta": 0.34, "Programmatic": 0.16 }, "confidence": 0.85, "method": "assessment", "reasoning": "Allocation minimizes modeled CAC using public CPC/CVR ranges for athletic apparel across channels." }, { "field_name": "expected_cac", "value": 39.8, "confidence": 0.82, "method": "calculation", "reasoning": "Computed from benchmark CPC, CPM, and CVR inputs at the proposed split." }, { "field_name": "fatigue_watchouts", "value": "Meta short-form tends to fatigue by days 8–12; pre-build two alternates per audience.", "confidence": 0.76, "method": "assessment", "reasoning": "Derived from public case studies and platform guidance for fashion creatives." } ] }

{ "source": { "brand": "Nike", "platform": "TikTok", "placement": "Reels", "headline": "Run the city. Every day.", "cta": "Shop Pegasus 41", "visual_style": "first-person city run, quick cuts, shoe close-ups" }, "requests": [ { "field_name": "predicted_ctr", "field_type": "numeric" }, { "field_name": "lift_rationale", "instructions": "Top drivers in one sentence" }, { "field_name": "optimization_tip" } ] }

{ "enrichments": [ { "field_name": "predicted_ctr", "value": 1.65, "confidence": 0.89, "method": "estimation", "reasoning": "Based on public TikTok sportswear norms and creative attributes (first-second product reveal, kinetic cuts, direct CTA)." }, { "field_name": "lift_rationale", "value": "Immediate shoe visibility plus movement-heavy framing boosts thumb-stop and intent in athletic footwear.", "confidence": 0.83, "method": "assessment", "reasoning": "These patterns correlate with higher pause and click intent for sportswear placements." }, { "field_name": "optimization_tip", "value": "Front-load outsole close-up at 0–1.2s and add on-screen price anchor for Pegasus 41.", "confidence": 0.77, "method": "reasoning", "reasoning": "Early product texture and price cues increase recall and reduce click hesitation." } ] }

{ "source": { "creator_handle": "https://www.youtube.com/@LinusTechTips" }, "requests": [ { "field_name": "brand_safety_risks" }, { "field_name": "risk_level" }, { "field_name": "recommended_mitigation" }, { "field_name": "best_source_url", "field_type": "url" } ]
}

{
  "enrichments": [
    {
      "field_name": "brand_safety_risks",
      "value": [
        "Past controversy regarding prototype handling",
        "Subsequent apology and production pause"
      ],
      "confidence": 0.86,
      "method": "assessment",
      "reasoning": "News articles and apology video documented the issue."
    },
    {
      "field_name": "risk_level",
      "value": "Moderate",
      "confidence": 0.8,
      "method": "reasoning",
      "reasoning": "Issue acknowledged and addressed; audience still highly engaged."
    },
    {
      "field_name": "recommended_mitigation",
      "value": "Require disclosure and pre-approved claims before campaign execution.",
      "confidence": 0.8,
      "method": "reasoning",
      "reasoning": "Mitigates recurrence of accuracy concerns."
    },
    {
      "field_name": "best_source_url",
      "value": "https://www.pcgamer.com/linus-tech-tips-temporarily-halts-operations-puts-out-apology-video-linus-made-a-clear-and-egregious-judgment-error/",
      "confidence": 0.9,
      "method": "lookup",
      "reasoning": "Reputable coverage of the controversy."
    }
  ]
}

{ "source": { "domain": "target.com" }, "requests": [ { "field_name": "likely_campaign_window" }, { "field_name": "trigger_events" }, { "field_name": "best_source_url", "field_type": "url" } ]
}

{
  "enrichments": [
    {
      "field_name": "likely_campaign_window",
      "value": "Mid-October through Cyber Week",
      "confidence": 0.84,
      "method": "analysis",
      "reasoning": "Press release sets early-October promo start, extending through November."
    },
    {
      "field_name": "trigger_events",
      "value": ["Target Circle Week (Oct 5–11)", "Holiday assortment launch"],
      "confidence": 0.85,
      "method": "assessment",
      "reasoning": "Events named in Target corporate news."
    },
    {
      "field_name": "best_source_url",
      "value": "https://corporate.target.com/press/release/2025/09/target-brings-holiday-magic-and-style-with-20000-new-items",
      "confidence": 0.92,
      "method": "lookup",
      "reasoning": "Official corporate press release."
    }
  ]
}