{ "source": { "brand": "Red Bull", "property": "League of Legends", "activation_elements": ["In-broadcast segment", "TikTok highlights", "Player POV content"], "region": "NA", "season_window_weeks": 8 }, "requests": [ { "field_name": "incremental_reach_estimate", "field_type": "numeric" }, { "field_name": "engagement_uplift_pct", "field_type": "numeric" }, { "field_name": "renewal_talking_points" } ] }

{ "enrichments": [ { "field_name": "incremental_reach_estimate", "value": 1.6, "confidence": 0.72, "method": "estimation", "reasoning": "Modeled against typical NA split viewership plus short-form overlap; result in millions." }, { "field_name": "engagement_uplift_pct", "value": 9.4, "confidence": 0.7, "method": "calculation", "reasoning": "Weighted average of in-broadcast mentions and social highlight CTRs vs non-sponsored baselines." }, { "field_name": "renewal_talking_points", "value": ["High overlap with energy drink buyers", "Creator POV content outperformed by 18%", "Season-long consistency beats one-off finals"], "confidence": 0.75, "method": "reasoning", "reasoning": "Points align with audience-product fit and performance of ongoing integrations." } ] }

{ "source": { "publisher": "Riot Games", "title": "VALORANT", "segment": "EMEA-Controller-Mains", "skin_interest": ["Odin", "Vandal"], "past_purchases": ["Vandal skin (2025-Q1)"], "session_time_7d_min": 310 }, "requests": [ { "field_name": "recommended_offer" }, { "field_name": "offer_price_usd", "field_type": "numeric" }, { "field_name": "offer_window_hours", "field_type": "numeric" } ] }

{ "enrichments": [ { "field_name": "recommended_offer", "value": "Vandal bundle variant with finisher + player card", "confidence": 0.82, "method": "assessment", "reasoning": "Past Vandal purchase and weapon preference suggest highest cosmetic affinity." }, { "field_name": "offer_price_usd", "value": 18, "confidence": 0.76, "method": "estimation", "reasoning": "Price balances perceived value of finisher cosmetics with segment spend history." }, { "field_name": "offer_window_hours", "value": 36, "confidence": 0.74, "method": "reasoning", "reasoning": "Short windows convert better for engaged segments without excessive regret." } ] }

{ "source": { "publisher": "Electronic Arts", "title": "Apex Legends", "cohort": "NA-Solo-Returning-30d", "avg_sessions_7d": 2.1, "spend_90d_usd": 7.50, "ranked_last_played_days": 27 }, "requests": [ { "field_name": "churn_risk", "field_type": "categorical", "instructions": "Return one of: Low, Medium, High" }, { "field_name": "save_offer" }, { "field_name": "push_copy" } ] }

{ "enrichments": [ { "field_name": "churn_risk", "value": "High", "confidence": 0.86, "method": "classification", "reasoning": "Low recent sessions, low spend, and long gap from Ranked match are classic churn signals." }, { "field_name": "save_offer", "value": "Ranked re-entry token + 2 battle pass level skips valid 72 hours", "confidence": 0.8, "method": "reasoning", "reasoning": "Progress acceleration and immediate Ranked access are high-response levers for lapsed competitive players." }, { "field_name": "push_copy", "value": "Drop back into Ranked with a free re-entry — 72 hours to climb plus 2 BP levels on us.", "confidence": 0.77, "method": "assessment", "reasoning": "Short, benefit-led copy focuses on the single friction that kept them away." } ] }