{ "source": { "platform": "Max", "series": "House of the Dragon", "regions": ["US", "UK", "EU"], "historic_completion_curves": { "US": "Sun 9pm ET peak", "UK": "Mon 7pm local", "EU": "Mon 8pm local" } }, "requests": [ { "field_name": "recommended_drop_time" }, { "field_name": "completion_uplift_pct", "field_type": "numeric" }, { "field_name": "rollout_note" } ] }

{ "enrichments": [ { "field_name": "recommended_drop_time", "value": { "US": "Sun 9pm ET", "UK": "Mon 7pm local", "EU": "Mon 8pm local" }, "confidence": 0.83, "method": "assessment", "reasoning": "Aligns to observed primetime curves and weekday catch-up patterns." }, { "field_name": "completion_uplift_pct", "value": 6.1, "confidence": 0.72, "method": "estimation", "reasoning": "Modeled uplift from historical completion deltas when releasing at curve apex." }, { "field_name": "rollout_note", "value": "Stagger by region to relieve CDN spikes; preload previews 6 hours prior.", "confidence": 0.74, "method": "reasoning", "reasoning": "Reduces origin stress while keeping hype windows intact." } ] }

{ "source": { "service": "Disney+", "household_profiles": 3, "watch_hours_30d": 11.2, "kids_content_share": 0.62, "franchise_favorites": ["Frozen", "Moana", "Bluey"], "billing_cycle_day": 3 }, "requests": [ { "field_name": "churn_risk", "field_type": "categorical", "instructions": "Return one of: Low, Medium, High" }, { "field_name": "save_offer" }, { "field_name": "message_copy", "instructions": "One sentence, friendly tone" } ] }

{ "enrichments": [ { "field_name": "churn_risk", "value": "Medium", "confidence": 0.84, "method": "classification", "reasoning": "Moderate hours with kids-heavy skew often drops when routines change; billing day near-term increases decision salience." }, { "field_name": "save_offer", "value": "Bundle 30-day kids hub spotlight + downloadable activity pack", "confidence": 0.78, "method": "assessment", "reasoning": "Value aligns to kids-first usage without cutting price." }, { "field_name": "message_copy", "value": "New Bluey mini-marathon + printable games — keep the weekend easy with downloads that work offline.", "confidence": 0.75, "method": "reasoning", "reasoning": "Addresses the family use case and offline convenience to reduce churn intent." } ] }

{ "source": { "platform": "Netflix", "title": "Extraction 2", "variant_A": { "frame": "close-up lead actor, high contrast", "text_overlay": "None" }, "variant_B": { "frame": "wide action frame, explosion midground", "text_overlay": "Subtle badge: 'Top 10'" }, "placement": "Home Row | Continue Watching" }, "requests": [ { "field_name": "predicted_ctr_A", "field_type": "numeric" }, { "field_name": "predicted_ctr_B", "field_type": "numeric" }, { "field_name": "winner", "field_type": "categorical", "instructions": "Return one of: A, B" }, { "field_name": "creative_note" } ] }

{ "enrichments": [{ "field_name": "predicted_ctr_A", "value": 1.42, "confidence": 0.87, "method": "estimation", "reasoning": "Face-forward close-ups with high contrast typically outperform on smaller screens." }, { "field_name": "predicted_ctr_B", "value": 1.28, "confidence": 0.85, "method": "estimation", "reasoning": "Action wides are eye-catching but text overlays can distract; badge adds minor lift." }, { "field_name": "winner", "value": "A", "confidence": 0.82, "method": "classification", "reasoning": "Variant A’s composition aligns better with mobile-dominant behaviour in Home Row." }, { "field_name": "creative_note", "value": "Keep the close-up but test a softer glow on the eyes and a lighter background to increase contrast without noise.", "confidence": 0.76, "method": "reasoning", "reasoning": "Micro-contrast often yields incremental CTR without changing the concept." } ] }