Enrich

CRM and Sales

Data with Advanced AI

NiftyBot enriches leads, maps buying groups, and recommends next actions grounded in how enterprise deals actually close.
Revenue moves faster when research writes itself.
NiftyBot enriches leads, maps buying groups, and recommends next actions grounded in how enterprise deals actually close. Your reps prioritize with confidence and send outreach that earns replies.
Complexity: Medium
Buying Trigger Scanner
Timing beats templates. This call reads Snowflake’s public updates and pulls the triggers that justify outreach right now. Your rep shows up with a CFO-ready angle instead of a generic pitch.
REQUEST

{ "source": { "domain": "snowflake.com", "recent_news_headlines": [ "Snowflake announces general availability of Snowflake Cortex AI", "Snowflake expands strategic partnership with Microsoft to deepen AI integrations", "Snowflake appoints new Chief Revenue Officer" ], "site_updates": ["New pricing explainer for AI workloads", "Security trust center refresh"] }, "requests": [ { "field_name": "trigger_events" }, { "field_name": "recommended_outreach_angle", "instructions": "One sentence tied to the strongest trigger" }, { "field_name": "best_source_url", "field_type": "url" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "trigger_events", "value": ["Cortex AI GA", "Microsoft AI partnership expansion", "New CRO appointment", "AI pricing page refresh"], "confidence": 0.85, "method": "assessment", "reasoning": "Product GA, executive changes, and pricing shifts frequently precede budget cycles and new workflows." }, { "field_name": "recommended_outreach_angle", "value": "Congrats on Cortex AI GA — we help finance and data teams attribute AI compute to business outcomes without adding headcount.", "confidence": 0.8, "method": "reasoning", "reasoning": "CFO-aligned angle that supports AI workload adoption with clear accountability." }, { "field_name": "best_source_url", "value": "https://www.snowflake.com/blog/", "confidence": 0.9, "method": "lookup", "reasoning": "Primary source for product and partnership announcements." } ] }
Complexity: High
Deal Slippage Guard
Slips follow patterns. This call grades risk on a late-stage Salesforce deal and prescribes the three unblock moves that restore momentum. Leaders get earlier truth; reps get a do-now plan.
REQUEST

{ "source": { "opportunity_stage": "Legal Review", "last_activity_days": 12, "has_economic_buyer": "Yes", "procurement_started": "No", "next_meeting_scheduled": "No", "legal_redlines_present": "Yes", "arr_usd": 420000 }, "requests": [ { "field_name": "slippage_risk", "field_type": "categorical", "instructions": "Return one of: Low, Medium, High" }, { "field_name": "unblock_actions" }, { "field_name": "commit_confidence", "field_type": "numeric" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "slippage_risk", "value": "High", "confidence": 0.87, "method": "classification", "reasoning": "Redlines + no next meeting + no procurement kickoff are strong late-stage stall indicators." }, { "field_name": "unblock_actions", "value": ["EB + Legal 15-minute unblock call", "Pre-agree acceptable-use clause language", "Calendar procurement start tied to mutual close plan"], "confidence": 0.83, "method": "reasoning", "reasoning": "Targets cadence, specific legal friction, and process start which drive most slippage here." }, { "field_name": "commit_confidence", "value": 0.44, "confidence": 0.8, "method": "estimation", "reasoning": "Confidence discounted for inactivity and unresolved terms despite EB alignment." } ] }
Complexity: Low
Inbox Reply Prioritizer
Not every inbound deserves a same-day sprint. This call predicts reply probability and gives the subject line plus reason to respond. Reps triage with confidence and keep SLAs where it matters.
REQUEST

{ "source": { "inbound_email_snippet": "We’re evaluating revenue recognition tools under ASC 606 for multi-entity consolidations. Do you integrate with NetSuite and support audit trails?", "sender_title": "VP Finance", "sender_name": "Ariana Patel", "company": "NorthPeak Logistics", "domain": "northpeaklogistics.com" }, "requests": [ { "field_name": "reply_probability", "field_type": "numeric" }, { "field_name": "suggested_subject" }, { "field_name": "reply_hook", "instructions": "Short reason to reply now with clear next step" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "reply_probability", "value": 0.84, "confidence": 0.87, "method": "estimation", "reasoning": "Senior finance title, explicit standards reference (ASC 606), and named system (NetSuite) indicate near-term project with budget." }, { "field_name": "suggested_subject", "value": "ASC 606 + NetSuite: audit-ready rev rec confirmation", "confidence": 0.8, "method": "reasoning", "reasoning": "Subject mirrors buyer’s language and promises a concrete yes/no outcome." }, { "field_name": "reply_hook", "value": "Yes — NetSuite native; 1-click audit trail export. Can share a 2-minute clip and a sample policy mapping today.", "confidence": 0.79, "method": "reasoning", "reasoning": "Direct confirmation plus tiny next step reduces friction and accelerates scheduling." } ] }
Complexity: Low
Lead Intent Scorer
Give SDRs instant x-ray vision on every new lead. This call turns a handful of attributes into an intent score plus a specific next best action. It removes guesswork and focuses outreach on prospects most likely to convert now.
REQUEST

{ "source": { "company": "AeroCloud", "title": "VP Engineering", "recent_activity": "Downloaded whitepaper" }, "requests": [ { "field_name": "intent_score", "field_type": "numeric" }, { "field_name": "next_best_action" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "intent_score", "value": 78, "confidence": 0.90, "method": "estimation", "reasoning": "Senior technical role plus recent content engagement indicates high evaluation intent for developer tooling." }, { "field_name": "next_best_action", "value": "Send ROI calculator and offer a 15 minute walkthrough.", "confidence": 0.82, "method": "reasoning", "reasoning": "Proof plus short call lowers friction for engineering leaders and converts curiosity into scoped evaluation." } ] }
Complexity: Medium
Multi Thread Map
Enterprise deals die in the org chart. This call outlines likely stakeholders and flags procurement risks so your reps can multi-thread correctly from day one. It prevents last-minute surprises and trims months off sales cycles.
REQUEST

{ "source": { "domain": "acme.ai", "target_department": "Data" }, "requests": [ { "field_name": "stakeholder_map" }, { "field_name": "risk_flags" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "stakeholder_map", "value": [ { "role": "CIO", "influence": "High" }, { "role": "Head of Data", "influence": "High" }, { "role": "Security", "influence": "Medium" } ], "confidence": 0.78, "method": "reasoning", "reasoning": "Typical buying group for data platforms includes IT leadership, data owners, and security due diligence stakeholders." }, { "field_name": "risk_flags", "value": "Security review will require SOC2 report and a data retention policy.", "confidence": 0.83, "method": "assessment", "reasoning": "Standard enterprise infosec controls for SaaS procurement; early submission reduces cycle time." } ] }
Complexity: Low
Persona Fit & Friction Map
Stop guessing if a lead is “your ICP.” This call scores persona fit from a few fields and surfaces likely friction so reps tailor the opener. You get targeted outreach that respects the buyer’s world.
REQUEST

{ "source": { "company": "Stripe", "domain": "stripe.com", "title": "Director of Platform Engineering", "company_size_employees": 8000, "tech_stack": ["AWS", "Kubernetes", "Postgres", "Kafka", "Snowflake"] }, "requests": [ { "field_name": "persona_fit_score", "field_type": "numeric" }, { "field_name": "likely_friction_points" }, { "field_name": "personalized_opener", "instructions": "One sentence aligned to role and stack" } ] }
RESPONSE

{ "enrichments": [ { "field_name": "persona_fit_score", "value": 91, "confidence": 0.9, "method": "estimation", "reasoning": "Large-scale platform, modern infra, and data stack indicate high relevance for reliability and cost-governance solutions." }, { "field_name": "likely_friction_points", "value": ["Agent fatigue across observability tools", "Security review for data lineage and retention"], "confidence": 0.81, "method": "assessment", "reasoning": "Common objections in enterprise infra with multiple monitoring and warehouse systems." }, { "field_name": "personalized_opener", "value": "We help platform teams on AWS + K8s map cost to SLOs without adding another agent — quick idea if helpful.", "confidence": 0.78, "method": "reasoning", "reasoning": "Uses their stack language and preempts agent overhead concern." } ] }